Oympics 2.012: NBCfail and the future
LONDON is currently hosting the last Olympics of the twentieth century as well as the first of the 21st. It is the last of the 20th century because it is the last to be dominated by the century’s most important technology: Television. London is also the first 21st century Olympics as it is the first one where the audience has talked back to the organisers and their broadcaster partner proxies. Come Rio in 2016, the Olympics is likely be a very different spectator sport thanks to social media, the power of the Internet and a global movement for more audience power.
Image via Nick Trask